The Carling Black Label Cup Will Get You Through The Day

This is an awesome campaign that I’ve been working on…at work. Letting South African football fans choose the players for a derby game between the 2 biggest clubs in the country – Kaizer Chiefs and Orlando Pirates. On the day of the game the fans will also be able to make a live substitution via SMS. How cool is that? You can follow the action and check the teams at bethecoach.co.za.

Here are some videos explaining the whole thing.

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2 responses to “The Carling Black Label Cup Will Get You Through The Day

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