This is an awesome campaign that I’ve been working on…at work. Letting South African football fans choose the players for a derby game between the 2 biggest clubs in the country – Kaizer Chiefs and Orlando Pirates. On the day of the game the fans will also be able to make a live substitution via SMS. How cool is that? You can follow the action and check the teams at bethecoach.co.za.
Here are some videos explaining the whole thing.