The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
May 28, 2013
Logan Broadley 
May 29th, 2013 at 01:59
[…] can see Logan’s original post here. https://loganbroadley.wordpress.com/2013/05/28/new-audi-r8-pre-roll-ad-will-get-you-through-the-day/ and Ogilvy Cape Town’s post […]