My Work

I’m currently working as a copywriter at Ogilvy & Mather Cape Town and this is some of my work.

The Updating Street Pole Ad

Client: News24. Context: Street pole posters go up every morning letting you know the newspapers main headlines for the day. But that’s all the news that they have for you for the whole day. News24 updates their website constantly throughout the day, giving you way more news. To demonstrate just how much more news, we updated a traditional street pole poster as often as News24 updated their site.

NSRI Word Search Print Ad

Client: NSRI. Context: Simple print ads that demonstrate how much easier you are to see when you wear a lifejacket.

Portrait:

NSRI - Wear a Lifejacket Word Search

Landscape:Wear a Lifejacket Word Search

Coke & Meals TVC

Client: Coca-Cola. Context: This commercial celebrates the African culture of sharing. There’s always room for one more.

Audi R8 YouTube Pre-Roll Ad

Client: Audi R8. Context: The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Carling Black Label Cup 2012 TV Ads

Client: Carling Black Label. Context: Real life fantasy football. The captains of Kaizer Chiefs and Orlando Pirates ask the fans to pick the players for the Carling Black Label Cup.

Select your players:

Make your substitution:

Volkswagen Golf Cabriolet Print Ad

Client: Volkswagen Golf Cabriolet. Context: You experience a lot more when you drive with the roof down in a Golf Cabriolet.

Volkswagen Holiday Service Print Ad

Client: Volkswagen Parts & Accessories. Context: Get your car serviced before the summer holidays.

Darling to Carling Integrated Campaign

Client: Carling Black Label. Context: Carling sponsored Rocking the Daisies 2012 and wanted a way to stand out from all the other sponsors. So, we campaigned to change the name of Darling to Carling for the weekend.

Carling Black Label Cup 2011 Integrated Campaign

Client: Carling Black Label. Context: Real life fantasy football. We gave the fans the chance to pick the players for the Carling Black Label Cup.

Volkswagen 21st Century Beetle Print Ad

Client: Volkswagen. Context: 60 years after the original, Volkswagen is releasing the 21st Century Beetle. It’s time to rekindle that old flame.

Volkswagen Age Discount Print Ad

Client: Volkswagen Parts & Accessories. Context: Volkswagens over 5 years old get a discount on parts and service.

Volkswagen Age Discount

Clorets Eliminator DVD Stickers

Client: Clorets Eliminator. Context: Chewing gum that gets rid of bad breath.

DVD Stickers and Video Store Activation

Volkswagen Holiday Service Print Ad

Client: Volkswagen Parts & Accessories. Context: Get your car serviced before the Easter Holidays.

Holiday Press Ad


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